Servitly team

We are thrilled to announce our € 2,2M funding round!

The round was underwritten by Primo Ventures – through its Primo Digital and Primo Digital Parallel Italia funds – and supported by two business angels.

This round is a key milestone in our growth journey. Today we serve more than 30 equipment manufacturers in Italy, UK and Germany, such as Domino Printing, SIAT Maillis Group, Baxi and we have commercial partnerships with major players such as Vodafone Italy and Porini. There are more than 9,000 equipment and machines connected to Servitly, with a growth of more than 50 percent in the past year.

The new resources will enable us to strengthen sales and marketing activities, extend business and technology partnerships, and accelerate the product roadmap. This will allow us to accelerate our growth in the European-scale equipment manufacturer market.

We are thrilled by Primo Ventures’s investment, which has believed in us and in our vision on the future of equipment manufacturers, increasingly oriented toward a service offering, digital and physical, enabled by connected products. Thanks to this investment we have the opportunity to further accelerate our growth and be a key player in this future. Connected services and products are creating a new software market that will be worth more than 2 billion, and we want to be among the leaders in this new space.

Stefano Butti, CEO and co-founder of Servitly

Servitization is the future of manufacturing and Servitly offers a solution that allows OEM’s to capitalize on this business opportunity fast and build recurring revenue. I’m excited to start this journey as an investor and business partner.

Marc-Alexander Winter, Business Angel

Servitly has developed a software-as-a-service solution that solves the problem of servitizing complex machinery effectively and efficiently, and thanks to its no-code approach it can cut the time and cost of deployment by almost an order of magnitude. This is exactly the kind of solution that we believe will meet the needs of equipment manufacturers who have embarked on a digitization and sustainability journey, in line with the ESG policies adopted by Primo Ventures. We are very happy to be able to support the team in its development journey.

Niccolò Sanarico, partner at Primo Ventures

Primo Ventures is an asset management company specializing in early stage technology venture capital in the digital and space sector. Primo Ventures currently manages the funds: Barcamper Ventures, Barcamper Ventures Lazio, in partnership with the Lazio Region, and Primo Digital in the digital sector and Primo Space Fund in the new space economy sector. (

We warmly invite you to join us on Nov 23 – 25 at MECSPE 2021 – Bologna Fiere.

Together with our Expert Partner Porini we will give you a first-hand look at the freshest Digital Servitization innovations in Servitly, now available as integrated solution within Microsoft Azure IoT environment.

If you are a machine or appliance manufacturer and you are wondering:

  • how to really boost the return on investment of your IIoT Connected Product project
  • how to compose and deliver Valuable Connected Services to your customers
  • how to speed up your Digital Servitization journey and overtake your competitors who are wasting their time developing custom code
  • how to unlock the monetization potential of your Connected Services
  • how to differentiate yourself from your competitors by mixing together your know-how as OEM + artificial intelligence
  • how to drastically accelerate the development of your Microsoft IoT Azure Connected Product and Service solution

a visit to our stand will be worth your time.

The Servitization Live is a business event focused exclusively on Servitization and Advanced Services, taking place at the ICC Birmingham and online 4-6 October 2021.

Designed for a manufacturing business audience, the event offers a packed programme of the latest insights on servitization covering four major themes. Servitization Live showcases how the as-a-service trend affects us all on a daily basis and how services business models present the solutions to some of the biggest challenges facing our planet. With more than 20 speakers from business, industry and academic and a global audience of business executives, Servitization Live appeals to companies large and small that are interested in driving business growth through services.

The centre piece of the convention is an exhibition of businesses showcasing advanced services solutions – and bringing Servitization to life.

As sponsors of Servitization Live we are delighted to invite you to attend in person or online, free of charge.

Servitly keeps growing, here are some features we have recently added to help you build the connected service your customers want.

  • Algorithm-based metric
  • Product hierarchy definition
  • Thing grid widget
  • Template inclusion
  • Maintenance registry on location level
Read more

We are delighted to announce a partnership with AI solution provider SamsonVT.

This partnership will allow you to easy access to SamsonVT’s AI-empowered anomaly detection solution SamsonBASE through a new plugin available in our SaaS.

Read more

In this webinar, Professor Tim Baines is joined by Stefano Butti to discuss how digital technologies are helping manufacturers to transform products into services. They focus in particular on the creation and delivery of value to customers, with the help of the Business Model Canvas and proved business cases.

Just a preview of the themes and contents of the World Servitization Convention 2020 that will be held in Birmingham this September.

Watch now on demand

The Advanced Services Group at Aston Business School this year is hosting the 1st World Servitization Convention. It will be held in Birmingham, from September 14 to 16.

For many years ASG has been organizing the Spring Servitization Conference, a conference dedicated to servitization, with an academic approach. However, servitization is gaining more and more interest also from the business world.

For this reason ASG decided to host an event dedicated to the industrial community.

“Our goal is to create a central, well organised, highly regarded and neutral platform, where industrialists can engage with their peers to advance their understanding about servitization and advanced services. We want to provide a forum centred around exhibits and demonstrations of advanced services and the technologies that enable them – very much setting out to bring servitization alive, showing what it can look like for a business, and the technologies and practices that enable success.” (Tim Baines, head of the Advanced Services Group)

Why you should attend

Read more

Do you want to know how a “servitized” product is made and how it works?

Do you want to know what are the features and benefits that an IoT software for servitization can give you?

We look forward to seeing you at our booth at SPS IPC Drives Italy in Parma, May 28 – 30.