You work for an OEM manufacturing company that is defining or has already implemented an IoT-enabled “connected product” project. You are evaluating the possibilities to create new revenue streams to achieve a positive ROI. You started collecting data from your products and you want now to understand how to monetize data. In this post we have already made a comparison between the potential and the value of IoT raw data monetization and IoT-enabled services monetization. Now let’s dig into IoT-enabled services.Read more
Many consider data to be the new oil. Others refute this thesis and animate a debate on the correctness of this metaphor. Try typing “data new oil” in Google and you will see the result.
Oil or not, there is no doubt data contains an enormous intrinsic value that can be exploited. Thus, let’s keep this debate aside and address a fundamental question: how can I generate revenue from IoT data?Read more
Servitization is a transformation journey that takes place in various areas of a company: organization, human resources, business model, field services, research and product development, and more. The introduction of new digital technologies is one of the areas you will have to face.
This work can be divided into steps. The first digital step towards servitization is certainly making your products “connected products”. Once this is done, you will also need to manage connected products in their after-production life cycle.Read more
In the first post of this blog we talk about the key question that originated our business venture: why do you need a software for servitization?Read more
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