WSC 2020 was probably the event with the world’s highest concentration of companies at an advanced servitization stage. We really enjoyed being a part of it!
In fact it’s fundamental for us to understand how far companies are along their servitization journey and what they need to progress faster. This is what nourishes our development roadmap. We found so many inputs!
In summary, from WSC 2020 we bring these take-aways home:
1) the “connected service” difference
Having a connected service offering is a must for servitization. Cases like Domino Printing or Crown have shown through tangible measures the benefits of connected service.
The input for us here is:
- we must continue improving our effort to help OEMs transform raw IoT data into useful information and information into knowledge.
2) co-design the service with customers while keeping a standard offering
Understanding customers’ pains and gains and co-designing services with them is a key stage of the servitization journey. However, establishing a different contract for each client would not be sustainable. The secret to success is to develop the right building blocks to quickly compose the solution that addresses the customers’ pain and gain.
The input for us here is:
- we must continue to enrich our software with all the building blocks needed to compose a service offering;
- we must make it as easy as possible for OEMs to compose different service packages for different customer segments.
3) the role of digital technologies in the exploration stage
In the exploration stage of the Servitization journey it is essential to evaluate all possible options and choose the best one. At the same time, be quick and avoid wasting time and resources. At Servitly we are keen on the agile approach and lean startup concepts. We are convinced that they can also be successfully applied to Servitization initiatives.
The input for us here is: Servitly must increasingly help OEMs to adopt the lean startup BML (Build-Measure-Learn) cycle in the definition of the product-service system.
Thank you Advanced Services Group
Finally, we sincerely thank prof. Tim Baines and the Advanced Services Group for organising this event. We really needed it!
Despite the difficult period, we hope that events like this one will proliferate. The servitization community and the Equipment Manufacturing industry in general needs more than ever to meet, discuss and develop new solutions for the future of manufacturing.
See you at WSC 2021!
For the Italian friends, see you at the next ASAP Service Management Forum, on November 19-20.