We are pleased to invite you to the 22nd ASAP Forum, which this year will explore the factors that slow down or accelerate the transformation of companies toward servitized business models — models based on advanced services and integrated solutions.

When and where:
📅 November 21 | 9:15 AM – 2:00 PM
📍 University of Eastern Piedmont – Novara

‍What we’ll talk about

Through talks from experts, academics, and company case studies, the Forum will offer concrete insights to understand:

• Which sectors are best suited for servitized business models
• Which organizational, cultural, and technological factors speed up or slow down adoption
• Why some company leaders are less open to these strategic changes
• How to turn “moderate” CEOs into “enthusiastic” CEOs
• The role that Artificial Intelligence can play as a catalyst for servitization

A success case: Caprari’s Green Box Project

Green Box, Caprari’s new solution, combines IoT and digital services to provide continuous monitoring of pump performance — improving reliability, energy efficiency, and reducing operating costs.

The project will be presented by Gregorio Baisi, Product Manager at Caprari, and Stefano Butti, CEO of Servitly, highlighting the key role of technology in overcoming challenges.

Why Join the XXII ASAP Forum

• Deepen your understanding of servitization dynamics
• Discover tools and strategies to successfully manage this transformation and overcome barriers that prevent companies from turning data into valuable digital services
• Network with professionals and leading companies in the field

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Learn more and see the full program: www.asapsmf.org/21-asap-service-management-forum

We look forward to meeting you and sharing ideas!

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