How can a company build a global business on connected machines and digital services, while facing geopolitical changes and new regulations? And what role can servitization play in making that business solid and resilient?

These are the questions at the heart of the 23rd ASAP Forum, titled “Digital sovereignty and servitization: building resilient businesses with digital solutions”, the annual conference of the Interuniversity Research Centre ASAP.

The event will take place in Florence on November 20, 2026, at Baker Hughes’ Florence Learning Center.

3 reasons to attend

Current topics‍

The Forum explores the role of data, cloud infrastructure, computing power, semiconductors and advanced artificial intelligence models in servitized business models.

Real-world stories‍

Managers from Ricoh Europe, Baker Hughes, Tetra Pak, Leonardo, Thales, Hitachi Rail, Carel and Socomec will share their experience in building servitized models. They highlight the challenges they faced and the role of software in overcoming them.

Networking opportunities‍

It’s not just about listening: the day includes moments for discussion among researchers, managers and community members, so you can take home ideas to apply in your own company.

One more reason: the Socomec and Servitly session

At 2:00 PM, Mauro Frizziero, IoT Program Marketing Manager at Socomec, and Stefano Butti, CEO of Servitly, will present:

Digital services from EU to global markets: how to turn regulatory and technological constraints into enablers of international growth

Mauro Frizziero will talk about Socomec’s international Digital Servitization strategy: digital services designed in Europe and offered in global markets.

Stefano Butti will explain how the DPS (Digital Product-Service) system, a new category of software pioneered by Servitly, is helping companies overcome the technological and regulatory obstacles this challenge brings.

How to attend

Attendance is free, with registration required.

The registration link is available on the event website, together with the full program, speaker profiles and logistical information.

Go to the registration page

‍